
NOOR
Light, in its most delicate form.
‘Noor’ is a quiet celebration of luminosity—not the kind that dazzles, but the kind that lingers. Woven entirely in pure mulmul jamdani, each ensemble in this collection is an ode to softness, to breathability, and to grace that feels almost weightless. The fabric carries a gossamer lightness, floating gently against the skin—an experience more than a garment.
What sets Noor apart is its floral language—not printed or embroidered, but woven directly into the fabric through the meticulous, time-intensive technique of jamdani. Every motif blooms slowly, held within the weave like pressed flowers between the pages of an heirloom book. The detailing is subtle, never loud, and yet unmistakably rich. This is craftsmanship that doesn’t perform—it reveals itself in glances, in movement, in silence.
Designed for those who find beauty in restraint and strength in softness, these pieces are perfect for intimate gatherings, contemplative mornings, or simply for days when you wish to carry a little light with you. Noor invites you to step into something tender yet rooted—where each thread holds the weight of heritage, and each bloom tells a quiet story of tradition passed on through loom and hand.
This is not just a collection—it’s a feeling, softened by time and illuminated from within.